CURATE & GROW
The only group program where photographers make the shift from invisible, burnt-out service provider→ to leading a thriving, must-have brand.
CURATE & GROW is the cure for photographers struggling with inconsistent bookings, marketing burnout, & an invisible brand.
Join our 12 week RESET to make the shift into your brand era, where you'll curate irresistible offers, rally an invested community, & craft a streamlined content marketing strategy that attracts your dream clients on repeat.
ISN'T COLLECTING ENDLESS PHOTOGRAPHY SKILLZ LIKE MY KID COLLECTS POKÉMON.
OR CHURNING OUT 100x MORE POSTS FOR THE GRID.
IS AN INVESTED COMMUNITY BUILT AROUND AN IRRESISTIBLE BRAND.
BUT, TBH?
MAYBE YOU'RE FEELING STUCK & A LITTLE LOT LOST RIGHT NOW.
LIKE, SOMETHING ISN'T SITTING QUITE RIGHT.
YOU'RE PUTTING IN THE EFFORT.
BUT, YOUR CONTENT ISN'T LANDING. MARKETING FEELS....MESSY.
AND YOU CAN'T PUT YOUR FINGER ON WHY. PLUS ↓
content creation takes SO much time & trying to squeeze it around your busy life ain't working
despite your best efforts you feel like nothing you say engages your audience, let alone converts them into clients
you're undercharging, & attracting un-aligned clients who don't value your expertise
you're tired of worrying if the latest algorithm change will impact your bookings
you avoid 'selling' because you don't want to be sales-y or inauthentic
you want to confidently 'show up' - but you're comparing yourself & feeling like an imposter
you've got a logo, & consistent colours + fonts...that's a brand, right??
IT'S TIME TO CURATE & GROW.
YOU'VE MADE THE SHIFT FROM BURNT OUT BUSINESS TO CONFIDENT BRAND LEADER
(...& IT SHOWS ↓)
1No more burnt out service provider. You're building a brand & a community that's invested in you + your expertise. You've never felt so clear on your brand's purpose. Showing up & connecting actually feels GOOD, you're no longer lost for the right words, & you love inviting them to work with you.
2Instead of a same-same list of services, you've curated a collection of irresistible (& profitable) OFFERS. You've ditched the sales-y vibes, & can confidently articulate to your dream clients WHY they would want your offers + WHY they'd want to work with YOU.
3You're creating *chef's kiss* content (that actually fits with your capacity!). Your streamlined content strategy + workflow means you ditch overwhelm (no more scrambling for what to post!). Your community is in your DM's, joining your email list & visiting your high converting services page.
4Your services page/s are set up to showcase & sell those irresistible offers you've curated, in the way they deserve. No more boring lists of deliverables & vanilla copy, this page is now the highest income generating page on your website.
5You've mapped out a brand + marketing action plan for the next quarter (& beyond), that's perfectly tailored to your brand, your offers, your audience, & YOUR LIFE - so that you know exactly what you need to do to reach your business goals.
CURATE & GROW
CURATE & GROW is the cure for photographers struggling with inconsistent bookings, marketing burnout, & an invisible brand.
Join our 12 week RESET to make the shift into your brand era, where you'll curate irresistible offers, rally an invested community, & craft a streamlined content marketing strategy that attracts your dream clients on repeat.
NEXT COHORT BEGINS : JANUARY 2025
JOIN THE WAITLIST!YOUR CURATION KIT
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6 C&G Modules to build your Brand - covering Messaging, Offer Curation, Content Strategy & Creation, Marketing & Sales Strategy
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12 Group Co-working and Community Coaching Sessions
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Group Slack for On-the-go Coaching, Feedback, Accountability, and Implementation Support so you can make progress, in real-time
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Weekly Strategy Workbooks, Planning Templates, and Offer-Specific Content Calendar
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A max. group of 10 inspiring leaders to celebrate your wins and collaborate with
NEXT COHORT KICKS OFF: JANUARY, 2025
THE C&G PLAN
01. THE BRAND RESET
02. PERSONAL BRAND & COMMUNITY
03. DESIGN YOUR IRRESISTIBLE OFFERS
04. BUILD YOUR MARKETING & SALES FLOW
05. CONTENT THAT CONNECTS & CONVERTS
06. SERVICES PAGES THAT SELL
YOU WILL GET ALL OF THIS ^ PLUS:
DO IT!!! Tania describes it perfectly when she talks about getting out of feast or famine mode...I think for a lot of photographers this is where we get stuck.
Curate & Grow really does take you right back to the basics to build that solid brand, think about what you want to be known and booked for, and gives you realistic ways to do that...
and honest advice on what you need to do to gain that consistency in bookings across the whole year.
-Claire, In-Home Lifestyle Photographer
Stop obsessing over perfecting your work and buying new gear, and focus on how to get clients to love YOU and your brand.
CURATE & GROW is truly the step by step guide you need to get you feeling confident and on track for success.
-Heidi, Lifestyle & Documentary Photographer
What would I tell someone who is thinking about joining the next cohort of CURATE & GROW? DO IT!!
-Edwina, Rural & Lifestyle Photographer
"Without a doubt, DO IT. Tania is the coach you’ve always wanted in your ear giving you practical, actionable advice, backed by years of experience."
-Jess, Documentary Photographer
& I can't wait to be your biggest hype girl
- I’ve helped 1000+ photographers change the way they market their LIFE-FIRST business, from the captions they write on social media, to launching sold out offers - via my digital products, membership, 1:1 mentoring, & group coaching programs.
- I know the common obstacles that can creep up & keep photographers stuck, & I'm proud to say that my background in teaching means that I know how to teach strategy & concepts in a way that makes it highly implementable + actionable, not just educational.
- And of course, after running my own successful photography business for several years (whilst also being a mum) - helping YOU to curate your own success story is kinda my zone of genius.
<soulful story co has entered the chat>
Tania x
Soulful Story Co.
What makes Curate & Grow different?
NOT THE USUAL
Most 'business' courses, programs, or retreats for photographers are heavy on the photo skills, light on the marketing, & NON EXISTENT on the brand vibes.
Curate & Grow isn't about perfecting your photography skills (or that defining your worth). Because, the thing is - every other tog in town has pretty pictures too.
C&G is fully committed to your brand leadership, & your content marketing & sales skills - to take your business from service provider to must-book brand.
NO FILLER
C&G has been intentionally created to be HIGHLY actionable, with structured yet flexible frameworks built into each module, AND multiple sources of high level support every week.
The purpose is to give you the foundations in such a way that they become intuitive, so you can then refine, bend & flex to suit your brand, making the process of brand development manageable and engaging.
NO FORMULAS
There is no one-size-fits all for brand building & marketing, and IMHO, trying to fit someone else's plan into your unique capacity is a one-way ticket to burnout. In this program you won't be asked to use my exact process for anything – instead, you’ll walk away with a plan for your brand, content & marketing that’s all your own.
We’ll work together to curate a system for showing up that suits your business *AND YOUR LIFE*, so you can maintain momentum & enjoy leading your brand.
the space & guidance to give yourself permission to show up in a way that's in line with your purpose, AND irresistible to your people
ENSURING THAT YOUR BRAND NOT ONLY SURVIVES BUT
THRIVES.
"The way I feel about my business, my brand and the way I want things to move forwards is entirely different"
Claire - In-home Lifestyle Photographer
CURATE & GROW WAS CREATED FOR YOU IF:
- You're a service provider, attracting unaligned clients, but you don't know how to develop your brand beyond the logo & colour palette
- Your bookings are inconsistent (or non existent), and you don't know where your next client is coming from
- You're trying to do all the things, you've got a lot on your plate, but you don't have any systems in place to allow you to pull focus on the right things for YOUR brand
- You know you're holding yourself back. Maybe it's perfectionism, low confidence, doubt, or good ol' imposter syndrome
- You've invested time + resources into your art, you've tried the workshops, high ticket retreats, new gear - but you're overwhelmed by content & marketing that feels good, vibes hard with your audience, AND converts
- You're not interested in going viral, getting to 6 figs overnight, or being voted ‘most popular’ in the photography groups - you'd much rather build a Life-first business, with Brand-first marketing
- You're tired of relying on freebies, & taking advice from randoms in free FB groups who know nothing about your business
Continuing to hide in the shadows won’t get you any closer to confidently leading your brand & growing your business,
BUT THIS PROGRAM WILL.
QUESTIONS + ANSWERS
What is the CURATE & GROW group program?
When is the next CURATE & GROW cohort starting?
Who is the CURATE & GROW group program for?
Is CURATE & GROW for any type of photography business?
What level of business experience do I need to enroll?
Will my questions always get answered on the group calls?
What if I can't make it to the live calls?
Is there personalised feedback in CURATE & GROW?
What specific topics are covered in the program?
Do I need a website or email list to get the most out of it?
Can I access the program content on any device?
How long do I have access to the program content?
How much time/participation do I need to give?
Do you offer refunds?
I have another question...
It's time to build a BRAND you love to show up for, that rallies a loyal community, & SUPPORTS your BUSINESS + LIFE GOALS.
I know what it feels like to desperately want to grow...but at the same time feel stuck in a cycle of comparison, overwhelm, & wondering when it's going to happen for YOU.
Truth is? We're all humans. And no one has it completely figured out all the time.
But you're here, reading this page, because you have a sneaky (or very LOUD) suspicion that what you're currently doing - isn't working.
It all feels messy & out of place.
AND SOMETHING'S GOTTA CHANGE.
It's one thing to want to get your name out there, consistently book dream clients, & be paid (properly) to do something you love. But it's another thing *entirely* to plot your path & do it (esp. with zero support).
I've put everything into this group program. If you feel called to do this..I can't wait to work with you.
Tania x
"I'd started my business, worked really hard and then became unmotivated and stuck with how to go further."
I've been in lots of groups and watched lots of YouTube vids but I've also struggled a lot without a support system until now.
"I was utterly overwhelmed."
I was flailing around, chasing *all* the things, paralysed by what I thought I ‘should’ be doing. When you start your own business it can be incredibly isolating - you *hope* you're doing all the right things but there's no one to tell you whether you're on the right track.
Tania is possibly the most amazing person I've ever (virtually!) met. She GETS IT...because she's been there & that really shows in everything she does." Claire - Lifestyle Photographer
"I didn’t want the overwhelm, chaos, & never having time with my family, or for myself."
With Tania’s unique understanding of building a photography business as a Mother, I'm discovering the tools, support & courage to build my business in a way that aligns with my values. I have complete faith that Tania will guide me to build my business in a way that serves me.
The support and encouragement I've found from Tania is honestly the only thing that has stopped me from giving up on more than one occasion! Natasha - Documentary Family Photographer
