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CURATE & GROW YOUR DREAM BRAND

YOU'RE JUST 12 WEEKS AWAY FROM YOUR NEXT SEASON OF GROWTH.

 

Join our 12-week growth spurt for photographers — step bravely into the next season of your brand leadership, craft irresistible + profitable offers, build a deeply connected community, & consistently attract dream clients.

 

 

CURATE & GROW is the cure for photographers struggling with inconsistent bookings, marketing burnout, & unaligned clients.

In 12 weeks you'll learn how to excavate your best brand messages, curate a collection of profitable offers, plot your content plan, build a community of raving fans, and fill the spots on your booking calendar.

NEXT SESSION BEGINS : JANUARY 2025

GOTTA BE ON THE WAITLIST
// CURATE & GROW // CURATE & GROW // CURATE & GROW // CURATE & GROW // CURATE & GROW //
IS IT TIME FOR CURATE & GROW?

Let's check in (honestly) with where you're at right now in your business journey:

👻
YOU'RE GHOSTING YOUR BRAND 
Your real SELF got buried under a mountain of fears, not enough-ness, & all the things you think you 'should' be doing. You want to confidently 'show up' - but you've already cancelled yourself with comparison-itis & imposter syndrome.
💸
YOUR OFFERS ARE BARELY PROFITABLE 
You're undercharging & attracting un-aligned clients who don't value your work. You avoid 'selling' because you don't know what makes your offers irresistible, or how to sell without feeling like a used car salesman in a cheap suit.
😩
YOUR CONTENT ISN'T LANDING 
(let alone converting). Your biz feels invisible, but tbh, creating content feels like a chore that only results in talking to yourself. You're drowning in a sea of tips, tricks & hacks on how to gain 10k followers in 4 mins flat.
WAIT, IT'S ME
THE THING IS...

Somewhere between collecting presets like Pokémon, comparison spirals, & trying to follow other people's formulas & roadmaps...YOU GOT LOST. 

IT'S TIME TO STEP INTO YOUR NEXT SEASON OF GROWTH.

K, LET'S DO IT
I'M ON A MISSION TO REDEFINE HOW PHOTOGRAPHERS GROW THEIR BUSINESSES.

MAKING THE SHIFT FROM BURNT OUT SERVICE PROVIDER to THRIVING BRAND LOOKS LIKE: 

01.

LEADING WITH YOUR PERSPECTIVE

Your skills are important, but your people don't want to buy a skillset, they want to work with a brand they trust - which comes from leading with your perspective & sharing your key brand messages. Nail your messaging, & you'll solve 90% of your marketing ick.

02.

IRRESISTIBLE + PROFITABLE OFFERS

A growing brand needs a curated collection of aligned OFFERS (not a generic list of services) that bring your expertise and transformation to the forefront. This equals a thriving ecosystem of offers that are irresistible to your people, AND profitable for your bank account.

03.

CONTENT THAT CONNECTS + CONVERTS

Not everyone in your audience is ready to buy (or even close). Move your people from ice cold (don't know / trust her) to being HOT for your brand. Imagine the impact and success you finally get to have when sharing content that shifts perspectives, resonates deeply, & attracts consistent bookings from your DREAM audience.

I'M READY TO GET SERIOUS ABOUT GROWING MY BRAND

HOW DIFFERENT WOULD YOUR DAYS FEEL IF…

 

↳ Your messaging is so dialled in, it's now second nature to know exactly what to say/write on social media, your website, & emails to create the results you want?

 

↳ You built an offer ecosystem that naturally brings dream clients back to your business again & again?
 
↳ You had an organised system for planning quality posts & emails so you know when you show up, it'll connect?

  

↳ You didn't have to sacrifice even more personal time just to market your business?

 

↳ You could finally describe yourself as the confident brand leader you desire to be?

 

UMMM, REALLY AWESOME ACTUALLY

"C&G changed the way I feel about my business, my brand and the way I want things to move forwards is entirely different"

Claire - LEADER OF CLAIRE ROADS PHOTOGRAPHY

Stop obsessing over perfecting your work and buying new gear, and focus on how to get clients to love YOU and your brand.

CURATE & GROW is truly the step by step guide you need to get you feeling confident and on track for success.

-Heidi, LEADER OF HEIDI TALIC PHOTOGRAPHY

DO IT!!! Tania describes it perfectly when she talks about getting out of feast or famine mode...I think for a lot of photographers this is where we get stuck.

Curate & Grow really does take you right back to the basics to build that solid brand, think about what you want to be known and booked for, and gives you realistic ways to do that...

and honest advice on what you need to do to gain that consistency in bookings across the whole year.

-Claire, LEADER OF CLAIRE ROADS PHOTOGRAPHY

What would I tell someone who is thinking about joining the next cohort of CURATE & GROW? DO IT!!

-Edwina, LEADER OF E.M. IMAGES

IN JUST 6 MODULES

YOU'LL MAKE THE SHIFT FROM BURNT OUT BUSINESS OWNER TO CONFIDENT + STRATEGIC BRAND LEADER.

Each module in C&G lays out your path to a thriving, profitable brand.
From defining your unique selling points to mastering profitable strategies, every module is designed to empower you with practical knowledge & actionable steps. Here’s a sneak peek at the journey:
LET ME INNNN

The next C&G session starts in January - butttt the actual best thing about this program?

Is that you're encouraged to integrate everything as you learn, so you don't have to wait to feel the impact (and won't be left scrambling to implement your strategy when the program ends).

 
By February, you'll be feeling like this:
Or this:
By March, you'll be feeling like this:
By Easter, you'll be feeling like this:
I'M NEXTTTT

BURNT OUT & BROKE PHOTOGRAPHER?

WE DON'T KNOW THEM ANYMORE.

YOUR CURATION KIT

 

This isn't like most group programs where you're just delivered a bunch of modules & left to your own devices. Here's how we'll CURATE & GROW together:

 

  • The 6 modules include outcome-oriented teaching, & each module is delivered bi-weekly so that you have ample time. We end each module with specific actions for you to implement, & a workbook to guide you.

  • 12 Group Co-working and Community Coaching Sessions so you can submit questions, or get real time feedback.

  • There's also an 'always open' Community Hub for 1:1 Coaching, Feedback, Accountability, and Implementation Support so you can make progress, in real-time.

  • A max. group of 10 inspiring leaders to celebrate your wins and collaborate with.

     
OK, OBSESSED

What does it mean to Curate & Grow?

Most 'business' courses / programs / retreats for photographers are heavy on the photo skills, light on the marketing skills, & non-existent on the brand growing.

The thing is - every other tog in town has pretty pictures too.

C&G is about CURATING your brand by: stepping up as the front person of your brand & leading with your perspective, building a loyal community, & creating a collection of irresistible & profitable offers.

And then GROWING your beautiful brand by: creating your own content marketing plan with the kind of content that deeply connects to your dream community & has them swapping browsing for booking.

CLAIRE ROADS PHOTOGRAPHY

Claire

Re-worked all of her offers & then overhauled her services pages into profit generating sales pages. Met her monthly booking goal 6 months in advance. Oh, and she had an epiphany about the direction of her entire brand in Week 1.

I WANT THIS

JESS NICOLE PHOTOGRAPHY

Jess

Re-worked her fave offer to be her signature offer. Retired offers that she hated doing & replaced them with offers that suit her (& her people) to a T. Overhauled the services pages. Designed a micro offer for the Summer, & planned the marketing campaign. Re-started her dormant email newsletter list by rebranding it & re-thinking her entire way of approaching it - so now it feels really fcking good to send each month.

I'M SO READY FOR THIS

HEIDI TALIC PHOTOGRAPHY

Heidi

Re-worked her ENTIRE website copy, including overhauling all of the services pages to sales pages. Re-worked the pricing & profitability of her offers, & solidified her offer ecosystem. Oh, & had an epiphany about her big beautiful vision for her brand & who her real dream clients are, all in Week 2.

SHOW ME THE WAY
"Without a doubt, DO IT. Tania is the coach you’ve always wanted in your ear giving you practical, actionable advice, backed by years of experience."

-Jess, LEADER OF JESS NICOLE PHOTOGRAPHY

HEY! I'M TANIA - THE FOUNDER OF SOULFUL STORY CO.

& I can't wait to be your biggest hype girl 

  • I’ve helped 1000+ photographers change the way they market their LIFE-FIRST business, from the captions they write on social media, to launching sold out offers - via my digital products, membership, 1:1 mentoring, & group coaching programs.
  • I know the common obstacles that can creep up & keep photographers stuck, & I'm proud to say that my background in teaching means that I know how to teach strategy & concepts in a way that makes it highly implementable + actionable, not just educational.
  • And of course, after running my own successful photography business for several years (whilst also being a mum) - helping YOU to curate your own success story is kinda my zone of genius.

<soulful story co has entered the chat>

Tania x

Soulful Story Co.

We're not like the other courses or programs.

NOT THE USUAL
Most photography 'business' programs are heavy on the photo skills, but not much else.

C&G is where you'll learn your GROWTH SKILLS by: brand leadership, profitable offers that almost sell themselves, & creating content that actually leads to bookings.

NO FILLER
C&G is HIGHLY actionable, with flexible frameworks built into each module. 

AND high level support every week. I specifically teach in a way that makes the strategy intuitive, so you can then refine, adjust, & flex to suit YOUR brand - making the process of brand growth do-able (& rly fcking exciting!).

NO FORMULAS
There is no one-size-fits all for brand building & marketing.

C&G is about teaching YOU to find YOUR voice for YOUR people. It's not about "my method", but a space for you to create your own.

We’ll work together to curate a system for showing up that suits your business AND your life. You’ll walk away with a plan for your brand, offers, & content that’s all your own.

C&G WAS CREATED FOR YOU IF:

  • You're done with being just-another-photographer, and are prepared to take ownership of your brand & business.
  • Your bookings are inconsistent (or non existent), and you don't know where your next client is coming from
  • You're trying to do all the things, you've got a lot on your plate, but you don't have any systems in place to allow you to pull focus on the right things for YOUR brand
  • You've invested time + resources into your art, you've tried the workshops, high ticket retreats, new gear - but you're no closer to feeling good about your brand, content & marketing
  • You're not interested in going viral, getting to 6 figs overnight, or being voted ‘most popular’ in the photography groups - you'd much rather build a Life-first business, with Brand-first marketing
  • You're tired of relying on freebies, & taking advice from randoms in free FB groups who know nothing about your business
C&G is your

BRAND'S RENAISSANCE.

SAY LESS, I'M IN

QUESTIONS + ANSWERS

Build a BRAND you love to show up for, that rallies a loyal community, & SUPPORTS your BUSINESS + LIFE GOALS.

ONE FINAL NOTE FROM ME TO YOU

I know what it feels like to desperately want to grow...but at the same time feel stuck in a cycle of comparison, overwhelm, & wondering when it's going to happen for YOU.

Truth is? No one has it completely figured out all the time.

But you're here, reading this page, because you have a sneaky (or very LOUD) suspicion that what you're currently doing - isn't working.

 

It all feels messy & out of place. AND SOMETHING'S GOTTA CHANGE.

 

It's one thing to want to get your name out there, consistently book dream clients, & be paid (properly) to do something you love.

But it's another thing *entirely* to plot your path & do it (esp. with zero support).

I've put everything into this program. If you feel called to do this..I can't wait to work with you.

Tania x

JOIN THE WAITLIST
"I'd started my business, worked really hard and then became unmotivated and stuck with how to go further."

I've been in lots of groups and watched lots of YouTube vids but I've also struggled a lot without a support system until now.

Like destiny, Tania appeared. She's the motivator, the cheerleader and all round business guru. She tells it how it is but with LOVE. I'm so happy to have found Tania. Estella - LEADER OF ENTWINED PHOTOGRAPHY
"I was utterly overwhelmed."

I was flailing around, chasing *all* the things, paralysed by what I thought I ‘should’ be doing. When you start your own business it can be incredibly isolating - you *hope* you're doing all the right things but there's no one to tell you whether you're on the right track.

Tania is possibly the most amazing person I've ever (virtually!) met. She GETS IT...because she's been there & that really shows in everything she does." Claire - LEADER OF CLAIRE ROADS PHOTOGRAPHY

"I didn’t want the overwhelm, chaos, & never having time with my family, or for myself."

With Tania’s unique understanding of building a photography business as a Mother, I'm discovering the tools, support & courage to build my business in a way that aligns with my values. I have complete faith that Tania will guide me to build my business in a way that serves me.

The support and encouragement I've found from Tania is honestly the only thing that has stopped me from giving up on more than one occasion! Natasha - LEADER OF NATASHA GRECH PHOTOGRAPHY